Vortex is a fictional music festival designed to give college students the ultimate spring break experience. Set against the stunning backdrop of Sedona, this all-inclusive event offers everything from housing and food to world-class music—allowing attendees to leave the stresses of school behind and embrace the supernatural.

The complete event branding and production covered every touchpoint of the experience—from the first interaction with the brand to an ongoing campaign that kept attendees excited and engaged year-round. With each promotional moment leading up to the festival, Vortex ensured fans stayed hyped up and ready to get "Supernatural" once again.