Laura Ingalls Wilder's beloved "Little House" series has touched millions of lives since its debut in the 1930s and 40s, captivating readers with its heartwarming tales of adventure and the frontier spirit. Written from the perspective of young Laura, the books transport us back to simpler times, evoking the excitement and wonder of childhood.

For those who wish to relive that magic, the Laura Ingalls Wilder Memorial Society in De Smet, South Dakota, offers a unique opportunity to step into Laura's world, visiting the 'Little Town on the Prairie.' The rebrand captures the essence of Laura’s childhood spirit, infusing the brand with a modern approach that reconnects visitors with the childlike sense of wonder and adventure the books inspire. The refreshed visual identity invites people to rediscover the joys of reading, the beauty of the prairie, and the timelessness of Laura’s stories.